Mobile web concept for a Danish design brand.

The aim of the study was to develop a visual language for the digital appearance of the MENU brand. Their products are characterized by clear product design and the use of high-quality materials. Our approach was to harmonize the feeling of tranquility and elegance that emanates from the products with the website through appropriate interface design. To keep the scope of the study manageable, we limited ourselves to interface design for mobile devices.

MENUS’s aesthetic product photographs are brought into focus through our creative work. Elegant typography and generous white space lend the entire composition the necessary calm. Images break the otherwise clear grid in places and attract the viewer’s attention. The extremely minimalistically designed interface harmonizes with the individual products and invites the user to stay on the website for a longer time.