A digital experience with character and system for the Museum Brandhorst.
Customer
Museum Brandhorst
Focus
Website - Concept, design & implementation
Date
Q1 2019
The Brandhorst Museum
The Brandhorst Museum in Munich houses one of the most important and extensive collections of modern and contemporary art with over 1,200 artworks. Since its opening in 2009, the museum has established itself as one of the central locations for contemporary art in Germany.
Status quo
On the occasion of the tenth anniversary of the Brandhorst Museum, we were commissioned with the conception, design and implementation of the new web presence.
01 / Result
+403% visitor numbers
... since the launch of the new website.
User tests
In order to test the relevance of initial concepts and strategies, we worked intensively with the target group of the Brandhorst Museum. In addition to the creation of personas, various user tests were conducted, which provided us with well-founded information for the further procedure. In order to test the planned website structure, we developed a special tree test, which was made available to the test persons online.
Our Mission
Our ambition on this project was no less than to make the visit to the website an experience in itself. Based on the existing corporate design, we developed, in close cooperation with the team of the Museum Brandhorst, a website that has both character and system. The result is a lively and interactive appearance that lives up to the excellent reputation of the Museum Brandhorst.
Create Identity
When designing the website, we were mainly inspired by the airy interiors and the colorful exterior façade of the museum. The strikingly spacious white space draws a comparison to the exhibition rooms within the museum and gives the content the space it needs to take effect. The targeted use of color gives the website an identity that can be assigned without a doubt to the Museum Brandhorst.
Calendar & Collection
Among the biggest challenges were the event-calendar, as well as the integration of all the artworks exhibited at the Museum Brandhorst. In the frontend, the website impresses with a clear and intuitive user interface. The content management system in the background was individually adapted to the Museum Brandhorst team. This allows for the precise and efficient management of vast amounts of data.
Information design
The main reason why a user visits the museum’s website is the desire for information. So we faced the conflict of providing a wide range of information while at the same time conveying a clear and calm image. Through a variety of interactive components we were able to provide information where it was needed – without overloading the website unnecessarily.
Mobile first?
For us, the focus is not on the device on which the website is viewed, but on the user. Therefore, our top priority is to create a uniform experience for the viewer on all devices. We design and develop for people – not for devices.
A look at the past
At the end, we want to provide a look back to give a better understanding of how the website has evolved through our work.
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