The essence of aesthetics in web design.

This study deals in an experimental way with the possibilities and limitations of interface design in web design. The fictitious French fashion label Noir Désir was created as the basis for the concept, for which a unique digital appearance was designed in the next step.

The aim of the study was to create an interface that is based on the design of high-quality fashion magazines. The abandonment of color and the magazine-like layout of the website are striking. Through the careful selection of typography and photography, an avant-garde brand image is created, which the viewer wants to explore in its fullness.

In order to immerse the viewer in the world of Noir Désir, we have created an editorial and strongly visual experience that allows a look behind the scenes of the fashion brand.

The touch of exclusivity generates a variety of emotional reactions and a deep desire to participate in things that are perceived as privileged. Noir Désir is exclusive and yet accessible. The brand aesthetic communicates with a voice that is seductive, luxurious and desirable.