Noir Désir is a website design and visual identity concept for a fictional fashion house from Paris, France. It’s a personal, non-commercial study. The goal was to create a web design that acts like a runway model. Representing not only the clothes but the whole philosophy and mindset of the fashion designer with the way it looks, moves, and interacts. Our approach is based on classical print layouting with strong accents on typography, rich contrasts and fine shadows. A website is not just a website - it’s an environment where your product lives in.